Tag: Business

Five ways to validate your startup idea

A friend once said to me, ?dude, I have an idea for a billion dollar website.? I?ve heard this type of thing many times before, but I entertained him, ?oh yeah? What is it?? I asked. His enthusiasm growing, ?it?s a professional social network for small business owners.? Puzzled, I responded, ?that sounds a little… Read more »

Content Marketing: Why Is It So Powerful?

content marketing

Content marketing isn’t something new in the realm of digital marketing. It has existed since the dawn of the Internet and has never been more important than it is now. Content is the undisputed king of digital marketing methodologies and will always remain so. Content, as an online marketing strategy, is exponentially and rapidly working… Read more »

Five Ways to Optimize Long Tail Affiliates

If you?ve ever managed an affiliate program before, then you?re probably no stranger to the 80/20 rule, that 80% of your affiliate program?s revenue comes from 20% of your affiliates. It?s true. A typical affiliate program relies on a small group of high-performing affiliates to drive most of the volume, but what if it was… Read more »

The 7 Mountain Strategy And How You Can Shape Culture

Every Christian is Called Os Hillman says, ?The?7 Mountain Strategy?helps Christians understand that their calling is from the Lord.? People?s work and sphere of influence can be used in impacting culture for the Gospel. Os continues saying the?7 Mountain Strategy, ?is not a theology, it is not dominionism. It is simply a strategy for the… Read more »

3 ways To Sharpen Your Leadership Influence


Someone once told me,??The sharper the ax, the bigger the blow!? Therefore, sharpening our leadership can increase the influence we have in the lives of other people. Each of us can grow in our leadership. Some would say that you have it or you don?t. I disagree. Each person has the capacity to be a… Read more »

God Values Our Careers: Ministry & The Marketplace

I?ve been inspired and challenged by the positive role models I?ve studied in the Bible. Jesus is clearly our most inspiring and challenging exemplar, but many others also stand before us. I?ll nominate the Apostle Paul for inclusion in this group. He was a giant among the Early Church leaders, a brilliant theologian, church-planter and?… Read more »

5 Christian-Owned Companies with Godly Values

Nowadays, it?s hard to find a Christian-owned company whose core values do not conform to the world?s ethical standards. We are all aware that when a Christian owns a business, holiness and purity should always be kept in one?s heart, mind, and soul. Matthew 6:24 says, ?No one can serve two masters. Either you will… Read more »

5 Practical Steps To Lead A Joyful Life

Most people expect joy to come from their circumstances ? their work, friends, houses, kids, spouses? But that is where the problem starts. When they are unhappy and don?t feel joyful they are too often blaming others for their unhappiness. It may be the spouse, it may be that situation at work that is so… Read more »

Launching your web presence

When you talk about promoting your business online, just like a slew of other fields and businesses, one of the most difficult things to do is take those initial first steps. While you may have built a beautiful website, which is also customer-centric and focuses on enhancing user shopping experience, you have to worry about… Read more »