If you haven’t read Peter Thiel’s book, Zero to One, you should stop what you are doing and go do that right now. (disclosure: I am not being paid to recommend this book) Peter Thiel is regarded as one of the world’s foremost thought leaders on startups, technology and innovation. An in-your-face contrarian, he introduces… Read more »
Five ways to validate your startup idea
A friend once said to me, ?dude, I have an idea for a billion dollar website.? I?ve heard this type of thing many times before, but I entertained him, ?oh yeah? What is it?? I asked. His enthusiasm growing, ?it?s a professional social network for small business owners.? Puzzled, I responded, ?that sounds a little… Read more »
Content Marketing: Why Is It So Powerful?
Content marketing isn’t something new in the realm of digital marketing. It has existed since the dawn of the Internet and has never been more important than it is now. Content is the undisputed king of digital marketing methodologies and will always remain so. Content, as an online marketing strategy, is exponentially and rapidly working… Read more »
Launching your web presence
When you talk about promoting your business online, just like a slew of other fields and businesses, one of the most difficult things to do is take those initial first steps. While you may have built a beautiful website, which is also customer-centric and focuses on enhancing user shopping experience, you have to worry about… Read more »