Tag: marketing

Content Marketing: Why Is It So Powerful?

content marketing

Content marketing isn’t something new in the realm of digital marketing. It has existed since the dawn of the Internet and has never been more important than it is now. Content is the undisputed king of digital marketing methodologies and will always remain so. Content, as an online marketing strategy, is exponentially and rapidly working… Read more »

Five Ways to Optimize Long Tail Affiliates

If you?ve ever managed an affiliate program before, then you?re probably no stranger to the 80/20 rule, that 80% of your affiliate program?s revenue comes from 20% of your affiliates. It?s true. A typical affiliate program relies on a small group of high-performing affiliates to drive most of the volume, but what if it was… Read more »